Ireland has some fantastic places to go walking, but few people in the UK know about them. Equally, across the island of Ireland, the culture of walking isn't that strong.
So we're planning on changing all of that, and we'll be showing fantastic places to go walking which are perfect for families, dog-owners, silver walkers and anyone who loves short walks.
The brand already has a strong social media presence, with over 4,800 followers on Twitter
and over 1,600 likes on Facebook