We pioneered the provision of high-quality television-style short form programming in the outdoor arena when we launched Walks Around Britain back in March 2010. Today, in addition to our short form content, we'll also be the permanently home of our series made for television.
Our video content is available for pre-roll video advertising, and in so doing bringing the power of the traditional TV spot advert to our unique high-quality programmes. It is available on a video-by-video basis, or across a whole brand. This allows advertisers to reach out to just the consumers they want to target.